coles

What is a promotion strategy?

A promotion strategy is defined by the plan and tactics you implement in your marketing plan, in order to increase the demand for your product or service. Promotion strategies play a vital role in the mix of marketing (product, price, placement & promotion), and they revolve around:

• Target audience – who are you selling for and what are their interests
• Budget – how much are you willing to invest
• Plan of action – what strategy are you adopting in order to reach your purpose and make a profit.

On here Coles create awareness of weekly catalogues

Products: Coles has developed a strong product portfolio to meet the needs of all its customers. The diverse range of products of Coles weekly catalogues includes baby products, bakery, fresh fruits and vegetables, gluten-free products, mobile phones, liquor, meat, etc. Also, coles have launched diverse brands for its products such as Spirit hotels, BonSucro sugar, Graze grass-fed beef etc. Coles also provides secure shopping to customers through its Coles app and aims at meeting the needs of each customer through a diverse variety of products. Coles has launched various health and beauty magazines to attract a large number of female customers. Coles provides a number of the recipe to females through its youtube channels.

Coles targeting: Coles targets customers in Australia through its chain of retail stores in different cities of Australia. Further, coles provide a number of products suitable for both high and low-income customers in Australia. Delivering  informatio

Delivering  information: Coles has adopted a number of ways to promote its products among customers. Also, various online promotions and online discounts are provided by Coles to its customers to encourage them to purchase the products of the company. Social media marketing and traditional advertising mediums such as print media help Coles to create awareness of its products among customers and to make them aware of various promotions running in the business. The magazines of Coles regarding various health and beauty products also help in creating awareness among customer. Along with this, Coles has its youtube channel, which helps in promoting its goods over a large number of customers

Locality Program: 

hop with Coles. 1 point per $1

Coles offers for you Visit the Coles website

We’ve made it easy for you to collect points just for living your everyday life by partnering with over 20 (and counting!) of the biggest brands in the country! That’s why we’ve teamed up with Coles to make sure you’re getting more towards your next reward!

Coles Customer buy their product review: Coles provides convenient shopping to customers and customers of Coles posts various reviews and feedback on the website of the company and its social media sites, which helps in creating awareness about the company and its products among the customers. Coles also has maintained effective relations with its suppliers which further builds the reputation of Coles in the market and results in positive words of mouth.

Coles identify more customer:

• Coles should improve its strategic position in the industry by developing various customer-oriented marketing strategies and taking initiatives to increase customer satisfaction with various products sold at supermarket stores.
• Coles should also converge its number of brands into one brand to increase awareness among customer about its products and to cause brand awareness in Australia.
• Coles has limited global presence outside Australia. Thus, initiatives must be taken by Coles to open a number of grocery stores outside Australia.