coles
What is a promotion strategy? A promotion strategy is defined by the plan and tactics you implement in your marketing plan, in order to increase the demand for your product or service. Promotion strategies play a vital role in the mix of marketing (product, price, placement & promotion), and they revolve around: Target audience – who are you selling for and what are their interests Budget – how much are you willing to invest Plan of action – what strategy are you adopting in order to reach your purpose and make a profit. On here Coles create awareness of weekly catalogues Products: Coles has developed a strong product portfolio to meet the needs of all its customers. The diverse range of products of Coles weekly catalogues includes baby products, bakery, fresh fruits and vegetables, gluten-free products, mobile phones, liquor, meat, etc. Also, coles have launched diverse brands for its products such as Spirit hotels, BonSucro sugar, Graze grass-fed beef et